New research into what Victorians waste




Tuesday, June 19, 2018 9:00 AM

Family shopping


New research commissioned by Sustainability Victoria has found young Victorians and parents with children are key contributors to the state’s food waste dilemma, which equates to an estimated cost of $5.4 billion annually.

The findings showed that Generation Z are more flippant with their grocery shopping, throwing out a reported $115 of food waste weekly, compared to Baby Boomers who reported just over a tenth of that at $17 per week and Builders at just $112.

The new findings also showed that:

• Almost half (46%) of the Victorian population are not aware how much money we are throwing in the bin in the form of food waste. 
• 9 in 10 Victorians feel guilty about how much food they waste. 
• Males report wasting close to double their female counterparts, throwing away $54 in food waste per week compared to $29.
• Parents with children 16 years and under are also highly likely to throw out food, with more than one-third (42%) believing it is their children who are responsible for the waste. 

The new findings highlight that Victoria’s shopping list habits have room to improve, with only 43% of Victorians reporting they always shop with a list and 46% of people admitting they buy food they don’t need.

Despite more than three quarters of respondents (78%) showing a strong desire to save money on groceries, the average Victorian household throws away $2,136 a year worth of food.

Additional findings from the research can be found here

Food waste also has significant environmental impacts through the waste of natural resources such as water and energy and contributing to climate change through emissions from landfill.   

The research was conducted as part of our new campaign launched today - Love Food Hate Waste, Love a List - which encourages Victorians to write better shopping lists and stick to them to reap the rewards – not only reducing their food waste, but saving them money on their weekly grocery shop.

A new Love Food Hate Waste short documentary released today takes a light-hearted look at the serious issue of food waste and follows the inspiring journey of three Victorian families as they take on the four-week Love a List challenge to cut down their food waste and their grocery bill.

Hosted by comedian Cal Wilson and filmed in Lysterfield and surrounds as a tongue-in-cheek nod to the humble shopping list, the documentary shows how through better planning and sticking to a shopping list families can save thousands of dollars a year.

The Love Food Hate Waste documentary shows that smarter shopping is easy and can be achieved through three simple steps: planning the week’s meals, writing a list and eating what has been bought.

We're encouraging all Victorians to pledge to take the four week Love a List Challenge, as seen in the documentary, and see the benefits for themselves.

Click through to join the Love a List Challenge today and see how much you can save!



Get Love Food Hate Waste tips in your news feed! Like us at: 


Love your food

Each year Victorian households throw out 250,000 tonnes worth of food.